Simbar Dube — Growth Marketing Manager at Invesp

Simbar Dube is the Growth Marketing Manager at Invesp. He is passionate about marketing strategy, content marketing, and customer experience optimization.

He’s always down to connect on Twitter and LinkedIn.

Check out this three-question growth marketing interview with Simbar!

What does an ordinary workday look like for you?

My ordinary workday has so many variables in it, but everything revolves around ensuring growth and learning. This means constantly testing, analyzing results, optimizing to try to improve upon those results, and drawing conclusions.

All this is done with a deadline lingering—meaning that everything has to be done quickly. So every day, I test, learn, and move on.

What are some of your favorite marketing tools or resources?

As a marketer who doesn’t code, my favorite tools are:

I’m a regular visitor on these sites:

Recently finished Dave Gerhardt’s Laws of Copywriting course, and I’m currently reading 22 Immutable Laws Of Marketing, and Ca$hvertising.

What is the best piece of marketing advice you’ve ever received?

Don’t forget: You’re marketing to humans.

Always communicate as if you’re messaging a close friend. Marketing jargon might sound impressive to use but it can be difficult for customers to understand it.

Always keep it light and sprinkle some little humor to make your audience feel comfortable.

That’s a wrap! Know a marketer who we should interview next? Tell us here.

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