Badal Pandey — Founder of XLR Media

Badal Pandey runs XLR Media, an ecommerce growth agency that manages the growth of some of the fastest-growing ecommerce brands. He alone spends over $500k every month just on Facebook Ads for these brands and manages their overall growth strategies, paid ads, and creative strategies.

Check out this three-question growth marketing interview with Badal!

What does an ordinary workday look like for you?

I start my day going over all the ad accounts of clients & optimizing them, while taking notes. After that, I prepare the task list for all the team members accordingly and assign them the tasks.

After that, I go over a quick meeting with my small teams and we chat about things we’re working on. After that I check over my Slack messages and emails, and a few other communities, which helps me determine the further schedule of my day with the meetings, etc.

At the end of the day, I mostly do a few meetings with potential clients and try to close a few deals from there.  Sometimes if there are no meetings, I give guidance to the creative strategist on what kind of creative we’ll need for our clients in the coming days.


What are some of your favorite marketing tools or resources?

As far as tools go, I spend half of my time in Facebook Ad Manager, because that’s what basically do day in and day out.

Apart from this Canva is also something which I use a lot because sometimes I would have creative ideas. So, instead of telling that idea to the creative strategist, I can easily make it in Canva, so it’s a very useful and handy tool.

Apart from this, we use Slack, Asana, Zapier, Lucid Chart, and a few other apps very much.

What is the best piece of marketing advice you’ve ever received?

Testing over anything else.

We usually have some conceived thought about how things work, but I feel if you do your own research and test that thing more, you’ll get better data and ideas.

Also when you look at it more from an advertising perspective, we may think some ads will never perform well, but you won’t know for sure until you test it.

Also, if an ad is not performing as expected, you can look into it to determine if it is your first hook that is not good, or are people not engaging with your ads, or they are not clicking on them.

If you test more, then you’ll have many more chances of winning.

That’s a wrap! Know a marketer who we should interview next? Tell us here.

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