Articles
Are You a T-Shaped Marketer?
A T-Shaped Marketer is someone who has broad marketing knowledge in several areas and deep expertise in 1 or 2 specializations.
Articles
What Marketers Need to Know About Product-Led Growth
What is Product-Led Growth (PLG) and how can it help you rethink your marketing strategy?
Interviews
Badal Pandey — Founder of XLR Media
Badal Pandey runs XLR Media, an ecommerce growth agency that manages the growth of some of the fastest-growing ecommerce brands.
Articles
What Is Demand Generation and Why Do You Need It?
The goal of demand generation is to create a need for your product or service. Here’s how it works.
Reviews
The Best All-In-One Marketing Platforms
Here are 15 of the best all-in-one marketing platforms for you to explore.
Articles
What is the ICE Prioritization Framework?
It’s important to have a system for running A/B tests, such as the ICE Prioritization Framework. Find out how it works.
Articles
How Does A/B Testing Work?
Ever wonder how A/B testing works? This article answers all of your A/B testing questions so you can optimize your next marketing campaign.
Reviews
ABtesting.ai Review — Best A/B Testing Tool in 2021?
Is ABtesting.ai the BEST A/B testing tool in 2021? Find out in my comprehensive review.
Articles
10 Free Google Tools for Marketers
Google has become the ultimate marketing resource and they have the tools to prove it. Here are 10 free Google tools for marketers to explore.
Reviews
What Is Zapier?
Find out exactly what Zapier is and how it can help you automate your business and marketing activities.