Articles
How to Run a Five Second Test
Have you ever heard of a five second test? If not, this is one of the fastest, most effective ways to get feedback on your landing pages to help improve conversions.
Interviews
Fernando Nikolic — Director of Demand Generation at Xeneta
Fernando Nikolic is from Argentina, grew up in Oslo, Norway, and has lived and worked in Paris, Barcelona, and Berlin as a B2B marketing consultant. He currently lives in Vancouver, BC, working as the Director of Demand Generation for a B2B SaaS scaleup.
Interviews
Vikas Kalwani — Mentor at 500 Startups
Vikas Kalwani is a two-time startup founder, a growth marketing executive, a product strategist, and a mentor to portfolio companies of 500 Startups and Newchip Accelerator.
Interviews
Blake Emal — Senior Marketing Leader at Talkdesk
Blake Emal is a Senior Marketing Leader at Talkdesk. He also manages UX Marketing, a service for getting human CRO recommendations about your website.
Interviews
Will Haire — CEO & Founder at BellaVix
Will Haire runs BellaVix, Full-Service Amazon Agency out of Raleigh, North Carolina. BellaVix helps brands establish a leading presence on the world’s largest marketplace.
Interviews
Brendan Hufford — Founder of SEO for the Rest of Us
Brendan Hufford is the Founder of SEO for the Rest of Us and the Director of SEO at Directive.
Interviews
Simbar Dube — Growth Marketing Manager at Invesp
Simbar Dube is the Growth Marketing Manager at Invesp. He is passionate about marketing strategy, content marketing, and customer experience optimization.
Articles
5 Tips That Will Make You a Better Marketer
Here are 5 actionable tips that I’ve picked up over the last 11 years that can help you become a better growth marketer.
Interviews
Irah Nor — Co-founder at Rêveur
Irah Nor is a full stack marketer, with extensive experience across both B2B and B2C businesses.
Articles
7 Quick Landing Page Optimization Tips (with Examples)
While there’s no one-size-fits-all approach to landing page optimization, there are some recurring recommendations that come up again and again. Here are my 7 favorite tips.