Shahin is the Founder of xGrowth, a B2B growth agency helping organizations close more mid-market and large enterprise deals. He’s making that happen by popularizing Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines.
When he’s not busy building ABM campaigns, he’s either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie recipes (because let’s be honest, who doesn’t like a nice smoothie). In certain circles, he’s also known as the “Growth Sultan”, but that’s a story for another time.
Check out this three-question growth marketing interview with Shahin!
What does an ordinary workday look like for you?
The day usually starts around 7am where I start do the plan for the day before the rest of the team come online.
Then the team standup, followed by hour and a half time block usually used for anything that needs proper focus.
Then a quick review of the deals we have in the pipeline.
After lunch it’s email time with another hour and a half time block.
All the other small stuff fit in between these before the end of the day sit-down with the team.
What are some of your favorite marketing tools or resources?
MixMax, our sales engagement platform. It was a complete game-changer for our sales process and automation.
The one right after that is our CRM, Pipedrive.
The resources that I consume regularly: anything the team at Engagio used to put out (they just got bought).
What is the best piece of marketing advice you’ve ever received?
Codify everything.
It’s one of the few ways that small companies can compete with larger players with deep pockets when it comes to marketing.
Make sure your brand is different and has a personality and then figure out how you can replicate that personality everywhere (think Louis Vuitton’s pattern – you don’t need their logo to know that pattern belongs to LV)
That’s a wrap! Know a marketer who we should interview next? Tell us here.
