Brendan Hufford — Founder of SEO for the Rest of Us

Brendan Hufford is the Founder of SEO for the Rest of Us and the Director of SEO at Directive.

He wished somebody would explain Search Engine Optimization (SEO) in terms the rest of us could understand. So he learned SEO, and is now using his decade of teaching experience to teach others.

Check out this three-question growth marketing interview with Brendan!

What does an ordinary workday look like for you?

If there’s one thing I’ve learned in growth marketing is that failing to plan is planning to fail. There is no ordinary day, but there is order.

Starting on Sunday, I block out most of my week in time blocks on my calendar, leaving gaps or scheduling “open” time to take meetings with my team and with clients.

The most important ways that I spend my time (on my best days) are considering what problems we’re solving, whether they’re the right problems to solve and if we’re confident in that, what the solutions could be.

Mostly, this looks like reading, writing, Slack, Zoom, and email.

What are some of your favorite marketing tools or resources?

My favorite marketing tools are Ahrefs, SEMrush, and Clearscope.

My favorite resource is absolutely the Animalz blog. It’s the only blog I follow regularly.

I’m also a big believer in professional communities like SEO for the Rest of Us, Traffic Think Tank, and Dave Gerhardt’s Marketing Group.

What is the best piece of marketing advice you’ve ever received?

“Have something to say and say it in all that you do.” — Bobby Hundreds

It’s Bobby’s first rule of brand building. I’ve heard a lot of the “gurus” give advice that if you don’t have an opinion, you can just curate other people’s opinions and build authority by tracking your journey.

The problem is that if you have no chops, no experience, and little skill, you need to be mindful about what you’re sharing. The number one thing any brand (personal, professional, or otherwise) has to have is an OPINION.

That’s a wrap! Know a marketer who we should interview next? Tell us here.

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