Alex Birkett is a Sr. Growth Marketing Manager at HubSpot and co-founder at Omniscient Digital.
Previously, he worked on growth at CXL and LawnStarter. He’s obsessed with data and experimentation and how we can leverage data to make better marketing and product decisions.
He lives in Austin, Texas, but spends roughly half the year living out of a suitcase and traveling.
Check out this three-question growth marketing interview with Alex!
What does an ordinary workday look like for you?
I work in short, very intense bursts of deep focus, which results in almost all of my productive work that is viewable by the world (articles, R scripts, SQL queries, experiments run, etc.).
And then I spend the rest of my days in boring meetings or reading books.
What are some of your favorite marketing tools or resources?
Tools: Conductrics, Convert, Clearscope, Ahrefs, Google Analytics, Google Data Studio, R, and Python. Resources: Reforge, CXL, The Digital Analytics Power Hour (podcast), Measure Slack, and Data Camp (courses).
What is the best piece of marketing advice you’ve ever received?
It doesn’t matter how literal that is, the simple notion of giving a shit about your work and striving towards excellence has been a guiding principle for me ever since.
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