Foti Panagiotakopoulos is a full-stack marketer with over a decade of experience in growth marketing.
He’s the founder of GrowthMentor, where you can schedule online calls with vetted growth marketing experts and startup mentors.
Check out this three-question growth marketing interview with Foti!
What does an ordinary workday look like for you?
Day starts at around 6, after the morning ritual, I’ll spend 15 minutes answering emails.
Next 5 hours are blocked off for deep work where I create content, work on marketing ops, and “do the things.”
After lunch, the calendar opens for calls. Much of my day I’m doing user onboarding calls, I find them incredibly valuable.
I putz about on LinkedIn and knock off small tasks in between calls as much as I can.
What are some of your favorite marketing tools or resources?
I’m a eat your own dog food kind of guy so I use GrowthMentor to get “unstuck” vs. reading/watching content as honestly just don’t have the time to spend hours Googling things anymore.
As for tools – I’m incredibly addicted to this Google Chrome extension called “Keywords Everywhere.” It’s insanely valuable.
What is the best piece of marketing advice you’ve ever received?
Use your customers’ own words to create copy.
I saw this course on CXL by Momoko Price where she laid out a framework for doing this. It was a game-changer for me.
That’s a wrap! Know a marketer who we should interview next? Tell us here.
