HighLevel is a comprehensive customer relationship management (CRM) and marketing automation platform designed specifically for small businesses. The platform offers a range of features and tools, including lead capture and management, appointment scheduling, email and SMS marketing, website and funnel building, social media management, and more.
HighLevel aims to help businesses streamline their operations, increase their efficiency and effectiveness, and improve their customer engagement and retention. The platform also offers various integrations with other popular business tools, making it a versatile and adaptable solution for businesses of all sizes and industries.
What can HighLevel do?
HighLevel is a comprehensive CRM and marketing automation platform that offers a wide range of features to help small businesses manage their customer relationships and marketing efforts. Some of the specific features of the platform include:
- Lead capture and management: HighLevel allows businesses to capture leads from various sources, such as websites, landing pages, and social media, and manage them within the platform.
- Appointment scheduling: The platform offers a built-in appointment scheduler that allows businesses to schedule appointments with their customers and prospects, send reminders, and manage their calendars.
- Email and SMS marketing: HighLevel offers robust email and SMS marketing capabilities, allowing businesses to create and send targeted email and text message campaigns, automate follow-up sequences, and track their results.
- Website and funnel building: The platform includes a drag-and-drop website and funnel builder that makes it easy for businesses to create professional-looking websites and sales funnels without any coding or design skills.
- Social media management: HighLevel offers social media management tools that allow businesses to schedule and publish posts, monitor their social media accounts, and track their performance.
- Reporting and analytics: The platform provides detailed reporting and analytics features that allow businesses to track their marketing and sales performance, measure their ROI, and identify areas for improvement.
- Integrations: HighLevel offers integrations with a variety of third-party tools, such as Zapier, Google Analytics, and Facebook Ads, allowing businesses to extend the functionality of the platform and integrate it with their existing workflows.
Overall, HighLevel is a powerful and flexible platform that offers a wide range of features to help small businesses streamline their operations, improve their marketing efforts, and grow their customer base.
What are some alternatives to HighLevel?
There are several alternatives to HighLevel that offer similar features and functionality for managing customer relationships and marketing automation. Here are a few popular options:
- HubSpot: HubSpot is a popular CRM and marketing automation platform that offers a range of features for lead generation and management, email and social media marketing, sales automation, and reporting and analytics.
- ActiveCampaign: ActiveCampaign is another popular CRM and marketing automation platform that offers features for email marketing, marketing automation, sales automation, and CRM.
- Pipedrive: Pipedrive is a sales CRM platform that offers features for lead management, pipeline management, and sales automation.
- Keap: Keap is a CRM and marketing automation platform that offers features for lead capture and management, appointment scheduling, email marketing, and sales automation.
- Salesforce: Salesforce is a popular CRM platform that offers features for sales automation, marketing automation, customer service, and analytics.
These platforms vary in terms of pricing, features, and target market, so it’s important to carefully evaluate each option based on your specific business needs and goals.
HighLevel’s unique advantage for marketing agencies
One unique advantage of HighLevel is its ability to be white-labeled by agencies that want to sell their own SaaS products. This means that agencies can customize the HighLevel platform with their own branding and logos, and sell it as their own product to their clients. This allows agencies to offer a comprehensive CRM and marketing automation solution to their clients without having to develop their own software from scratch.
The white-labeling feature also allows agencies to offer a more cohesive and integrated solution to their clients, as they can combine their own services and expertise with the HighLevel platform to create a more seamless experience for their clients.
By white-labeling the HighLevel platform, agencies can also set their own pricing and profit margins, which can help them increase their revenue and profitability. Additionally, the white-labeling feature can help agencies establish themselves as thought leaders and experts in the CRM and marketing automation space, as they are able to offer a robust and fully branded solution to their clients.
Overall, the white-labeling feature of HighLevel is a unique advantage that can help agencies differentiate themselves in a crowded market and offer a more comprehensive and customized solution to their clients.
How much money has HighLevel raised?
In November of 2021, HighLevel announced that it has raised over $60 million for a minority stake in the business. PeakEquity Partners led the funding round, and its partners D.J. Andrzejewski, Brian Nejmeh, and Jim Sheward joined the HighLevel co-founders on the Board of Directors. The funding allows HighLevel to continue to accelerate growth and drive further innovation for its customers.
At the time of this article, the $60 million investment is the only known major funding round for HighLevel.
How to get started with HighLevel
To open a new account, simply visit the HighLevel site and click on the big red button that says “14 Day Free Trial.” From there, you’re just a few minutes away from unlocking the power of this all-in-one sales and marketing platform.
