ABtesting.ai Review — Best A/B Testing Tool in 2021?

Creating a visually appealing landing page these days is an easy task—thanks to the proliferation of drag-and-drop builders. However, creating an effective landing page that actually gets results is an entirely different story.

Any marketing expert worth their salt knows that constant testing and improvement is required to capture a visitor’s attention, eventually converting it to a lead.

And until recently, landing page testing has been stuck in the stone age. Tests were difficult to run, difficult to measure, and results were inconsistent. But thanks to recent advances in artificial intelligence (AI) and machine learning, we’ve reached a new era of A/B testing, with tools such as ABtesting.ai at the forefront.

Small changes are everything 

Changing a color, phrase, or title, can be the difference between converting a visitor into a client or not. To solve this issue, marketing experts have been implementing A/B testing, also known as split testing, for decades. This mechanism allows the comparison between different versions of a landing page by providing valuable information based on randomized trials.

This simple approach can change everything. Not only it allows marketing experts to identify variations with higher performance but it also provides important insights that can be used in product development and other areas. While A/B testing used to be done manually, such an implementation required the allocation of resources that could result in higher expenses.

Now, automation has made it easier than ever to optimize landing pages in an effective manner. Companies are now offering solutions that allow you to create multiple versions of your landing page and run A/B tests. However, not many platforms actually suggest changes you can implement to improve your landing pages.

ABtesting.ai is one of the platforms doing so. It uses the latest technology not only to provide you with automated A/B testing but also suggestions on what changes to implement. This makes it a great tool for marketing veterans and beginners alike not only due to its recommendations but also for its simplicity and user-friendly interface.

What does ABtesting.ai offer?

ABtesting.ai is not intended to be an all-in-one landing page platform. As such, you will not have the option to use a landing page builder to create your landing page but you should already have one. However, setting our landing page up for A/B testing is considerably easier than with other platforms that try to do it all.

The robots working behind the scenes of ABtesting.ai make use of Generative Pre-trained Transformer (GPT-3), a language model powered by deep learning that allows the production of natural and human-like text. The use of GPT-3 allows the AI to provide you with automated suggestions to create variations for different parts of your launch page once it has been fetched.

These suggestions will often include variations to your headline, copy, CTA, and hero image. However, you will be able to choose additional elements from your landing page during the setup process, providing you with added flexibility on the customization of the test variables.

The use of AI means that as a user, you don’t need to have any knowledge of programming or design as long as you already have a landing page. Just choose the variables and let the algorithm take care of the rest via a Multi-Armed Bandit (MAB) approach.

This MAB approach is a special type of A/B testing that makes use of machine learning to find the best combination of variables based on data obtained from user traffic. The approach ensures that more successful variations take priority over those that were less successful, ensuring a progressive increase in conversion rates from the beginning.

With automatic retesting, ABtesting.ai aims to facilitate the optimization of your landing pages instead of focusing on the collection of data. If you are looking to gather information for purposes other than optimization, this platform might not be for you as the constant change of the landing page will change the results.

With no hard manual work required, once you set ABtesting.ai you can forget about it and let the platform take care of the rest. Unlike other solutions that only test two versions of your landing pages, ABtesting.ai can test multiple variables at the same time to find the best combination.

This approach has resulted in companies like Suzuki, Fetchr, Claro, Movistar, and Lottiefiles, choosing the platform as their main tool for A/B testing. With support for WordPress, Webflow, Squarespace, Blogger, Shopify, and other platforms, this solution is available to anyone looking to improve their landing pages.

How does ABtesting.ai work?

Using ABtesting.ai doesn’t require any technical knowledge as its setup process is extremely straightforward and simple. Once you have set everything up, the platform will take care of the rest for you.

Your journey when using ABtesting.ai will be as follows:

  • Enter your landing page’s URL.
  • Let the platform fetch your site’s data.
  • Get recommended variations for your page’s elements.
  • Approve or remove recommended variations. You will be able to create personalized variations too.
  • Choose your conversion goal.
  • Integrate ABtesting.ai in your website using JavaScript or by installing the plugin specific to your content management platform.
  • Run the first experiment until statistical significance is reached.
  • Let the AI mix the variations that worked the best to continue testing.
  • The AI repeats the testing process until the best combination of variations is found.

As ABtesting.ai runs tests in batches, your traffic will start reaping the benefits of the improvements done by the AI earlier than with other platforms. The Multi-Armed Bandit approach also ensures your conversion rate will not be negatively affected while testing, as the most successful version, will be shown more often.


ABtesting.ai offers 4 different plans to suit the specific needs of its users, which is great when considering that other platforms offer more limited options. The paid plans offered by this platform are priced as follows at the time of this publication:

Starter ($19 per month)

  • Up to 8k unique visitors per month
  • Unlimited experiments
  • 30 AI-generated variations per month
  • Google Analytics integration
  • Email support

Professional ($79 per month)

  • Up to 40k unique visitors per month
  • Unlimited experiments
  • 100AI-generated variations per month
  • Google Analytics integration
  • Email support

Business ($139 per month)

  • Up to 150k unique visitors per month
  • Unlimited experiments
  • 1000 AI-generated variations per month
  • Google Analytics integration
  • Email and call support
  • Dedicated account executive
  • Access to the platform’s API

ABtesting.ai also offers a free plan. Although it is fairly limited when compared to the paid plans, it is a great way for you to test the platform yourself and make sure if it is the right fit. This free plan includes:

  • Unlimited unique visitors
  • 1 experiment that will stop once it reaches statistical significance
  • A limited number of AI-generated variations
  • Google Analytics Integration.

One of the great aspects of these different pricing tiers is that it allows users to scale up as needed. Starting with the free plan, you will be able to see if the optimizations are done by the platform work for you, unlocking new limits as your traffic and conversion rate increase.

And if you find yourself in need of a plan that surpasses anything described above, you can also check out their Enterprise plan for unique visitors in excess of 150k.

I totally recommend you try the free version of the platform even if you choose not to integrate it, as it is a process that won’t take more than 5 minutes and will provide you with a good insight into how it works.


If you are looking for a platform that is entirely focused on the optimization of your landing pages, ABtesting.ai is a great solution. Its ease of use, powerful use of machine learning, and customization options make it a great tool for users of all levels.

While the platform doesn’t offer a landing page builder, which might be an issue for some potential users, you never know if they end up adding one in the future. For now, it functions as a tool that is constantly running in the background, optimizing your funnel in a constant manner without the need for constant supervision.

With the platform continually getting new updates, I believe that ABtesting.ai has what it takes to become one of the leading tools in the conversion optimization industry in the near future. This is especially true when considering that its pricing makes it easily accessible to small entrepreneurs, as high prices are one of the major barriers when it comes to adopting A/B testing solutions.

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