Are you wondering what the key differences are with landing pages vs. squeeze pages? Both terms are commonly mistaken for one another and that can cause a lot of confusion.
While many marketers use the terms interchangeably, there is a certain level of distinction between a squeeze page and a landing page. By the end of this article, you’ll understand the differences between the page types and how they can both be utilized in order to make the most of your marketing campaigns.
Landing pages vs. squeeze pages—what’s the difference?
To being with, I’ll share the definition of both types of pages so that you understand the main difference between them:
- Landing page: As noted elsewhere on the blog, a landing page is a dedicated, campaign-specific destination that persuades a member of a target audience to take one clearly defined action.
- Squeeze page: A squeeze page in principle is very similar to the landing page, but the only purpose of this page is to capture the email address of the website visitor. Squeeze pages are built to achieve the highest possible opt-in rates so that as many people as possible enter the sales funnel.
The confusion between the two terms comes from the fact that a landing page can also be used to capture the email address of a lead. However, this is not always the primary purpose—the email capture form might be a secondary conversion goal of a landing page.
3 real examples of landing pages
Want to see some examples of what we’ve been talking about? Here are 3 landing pages to explore. Notice how these pages are much longer than the squeeze page examples below.
3 real examples of squeeze pages
Here you’ll see 3 real squeeze pages for various opt-in offers, from lead magnets to insurance quotes. Notice how short and to-the-point these pages are.
Landing pages vs. squeeze pages—what should you build?
The specific type of page you build depends on what you want to accomplish. For example, if you only want to acquire an email address of a visitor, then a squeeze page is a no-brainer. This ensures that you are able to get as many new subscribers as possible as long as you have a high amount of traffic coming in.
On the other hand, if you want to sell a product or service, or have a complex offer that is going to take some explaining, then a landing page is the way to go. You’ll be able to have the best of both worlds—get opt-ins and also help educate the visitor on exactly why they should take action now.
The hybrid approach
Furthermore, you can create a combination of squeeze pages and landing pages for a marketing campaign so that you have a more comprehensive approach. Study the analytics of both page types to see which one is performing better. A good marketer will not leave profits up to guesswork but will let the data guide each decision.
You should take the time to look at the landing pages and squeeze pages of competitors in your industry to see how it’s done. You can learn specific design elements that can then be used in your own marketing campaigns. There is no need to reinvent the wheel when there is a proven way that has already worked for many others.
Conclusion
By now you should have a good idea of the differences between a landing page and a squeeze page. Therefore, you should be able to decide which one you should build in order to meet the objectives of your marketing campaign.
However, once the page is built testing will play a key role in ensuring that the conversion rate is healthy. Otherwise, you won’t know what changes to implement in order to gain an advantage over your competition. Traffic requires an investment of time and/or money so make sure you make the most of it.
The bottom line is that a landing page and a squeeze page each have different uses, but you should consider giving a go at building both so that you have the first-hand experience to know when to utilize each of these tactics.
