As marketing evolves into a more complex process due to the increase in competition for the attention of potential customers, so do the tools at the disposal of marketing specialists.
While some marketers don’t mind creating their own customized toolbox, many others would rather make use of a “Swiss Army Knife” of sorts that provides all the features they might need, adapting as new situations arise.
This preference is the main reasoning behind all-in-one marketing platforms, tools that offer multiple marketing functions in an integrated package. The results are customers not having to pay for different marketing systems, as well as increased synergy between the tools and ease of use.
Small Businesses and entrepreneurs are among the main users of all-in-one marketing platforms, as it provides them with most tools they will need for marketing automation in a cost-efficient manner.
If you have a whole marketing department at your disposal, all-in-one marketing platforms might not be the right choice for you… but you probably don’t have one if you are reading this, so keep reading to learn about the best all-in-one marketing platforms you can use to implement your next marketing strategy.
Groove.cm
Groove.cm, formerly known as GrooveFunnels, is a well-known all-in-one marketing platform offering 9 different products ranging from sales systems to blogging functionality, making it perfect for any growing business.
Back in 2020 when the platform was still in its beta phase, users were constantly dealing with bugs, lack of integration, and other problems that resulted in negative reviews for the platform.
However, this changed as the community grew and the team behind the projects started prioritizing quality over quantity, a natural process as software platforms grow.
Now, this all-in-one marketing platform is a favorite for many marketing specialists due to its “free forever” plan (which can be upgraded to a one-payment platinum lifetime deal for $1395) and variety of apps.
While many have complained about the customer support provided by the company, its popularity has allowed a helpful community and third-party documentation to emerge, making it easy to solve issues if they arise.
ActiveCampaign
Founded in 2003, ActiveCampaign has become one of the biggest players in the industry with more than 150k businesses using the platform across 170 countries. The platform offers solutions for email marketing, marketing automation, CRM & sales automation, and service & support.
When it comes to powerful automation, it is hard to find a platform that achieves it better than ActiveCampaign, which makes it a favorite among marketers. The platform is also well known for its in-depth reporting capabilities, which will allow you to adapt your strategies as needed to improve the results.
But, this also means that the platform can feel overwhelming at times due to all of the customization options it offers, which might make it harder to use depending on your technical skills.
Due to how long it has been around and the following it has amassed, ActiveCampaign has a big community that can help you with tips and solutions to issues if their customer support is not enough.
However, the customer support provided by ActiveCampaign is well-liked among its community, just as well as its documentation. While ActiveCampaign doesn’t have a free plan, it is possible to try it for free for 12 days with no credit card being required.
ClickFunnels
Another big name in the world of marketing platforms, few solutions are as controversial as ClickFunnels: “love it” or “hate it” seem to be the only two options. This platform focuses on allowing users to create sales pages to convert visitors into consumers with no tech experience.
In addition to sales pages, ClickFunnels also provides landing and upsell pages functionally, as well as the option to create memberships, collect money, create follow-up funnels, and more. All of these features can be tested with a 14-day free trial, which can then be upgraded to one of the plans starting at $97 per month.
Another major highlight of ClickFunnels is its big community, which allows users to learn and get help from each other despite the existence of its comprehensive 24/7 live support. To keep the community growing, ClickFunnels is also constantly running Webinars and uploading trading videos to facilitate and boost adoption.
GetResponse
If you have been looking for an all-in-one marketing platform that pays special attention to email marketing, GetResponse is the answer to your prayers.
This platform has been chosen by more than 350,000 businesses and has been around for more than 23 years, which suggests that its features just work. Brands like IKEA, CD Projekt, Zendesk, Stripe, REvolut, and many more, are among those currently using this platform!
GetResponse is not limited to email marketing, though. You will also have access to a website builder, web push notifications, live chat, landing pages, webinars, signup forms, ads, conversion funnels, and much more.
The more than 30 features can be tried for up to 30 days with no credit card being required with different plans being available starting at $15 per month once the trial is over.
While the big guys are using this platform, GetResponse is fairly user-friendly, which is why it is a favorite for many small businesses and entrepreneurs. This reflects on the availability of user-created content that can be accessed to improve your experience. Almost forgot! Their customer support is on a whole new level!
GoHighLevel
Unlike other platforms in this list, GoHighLevel— also known as simply HighLevel—is a while-label all-in-one marketing platform focused on providing a wide array of functionalities that users or buyers can personalize depending on their needs.
The features offered by GoHighLevel are pretty extensive and cover the capture, nurture, and close stages of the funnel. Landing pages, surveys, forms, calendars, inbound phone systems, automated messaging, SMS, social media messaging, payment collection, appointment scheduling, and a whole lot of other features are all available.
With a 14 day free trial, there is no excuse not to check what GoHighLevel has to offer, except maybe the $297 monthly price tag.
GoHighLevel’s customer support, which is only available via chat, is a hit-and-miss. This is a problem for a platform with a catalog of features so wide, as it makes it more likely for users to need help. However, the documentation provided by the company and community is sure to make the setup process entirely accessible for anyone interested in using GoHighLevel.
FG Funnels
A pretty new arrival to the market, FG Funnels has been around since 2020, competing with platforms like ClickFunnels by focusing on providing beautiful design and great offer strategy in addition to functionality.
If you are familiar with GoHighLevel, which you should be if you read our last entry, FG Funnels is a white-labeled version of that platform with added features and design options.
As an all-in-one marketing platform focused on providing a new experience when it comes to design, the platform offers a variety of templates and customization options for all of its features.
These features include landing page builders, video hosting, email marketing software, membership & course hosting, calendar scheduling software, sales CRM software, and more. All of these features start at $119 per month but unfortunately, there is no trial at this time.
If you are looking for a big community to gain insights from, FG Funnels might not be the right choice for you…yet. While it has a lot of followers, the community is just not there at this time. However, as a private version of GoHighLevel, a lot of the information available for it will apply to FG Funnels.
The small size of the FG community is balanced with the personal touch and great customer support provided by the platform.
MailerLite
As the name suggests, MailerLite is a marketing platform focused on email marketing. With a high degree of integration and features accessible to users of any level, MailerLite is one of the most popular all-in-one marketing platforms out there.
Features included in this platform range from the creation of your marketing campaign to the tracking of its results, offering you a high degree of automation.
Features like auto resend, delivery by timezone, tagging, segmentation, file management, developer API, RSS campaigns, and transactional email service are only some of the tools you can use for free if you have less than 1000 subscribers and you’re planning to spend less than 12k months a month. After that, plans start at only $10!
During its more than 11 years of existence, MailerLite has amassed quite a following in the marketing world due to how easy to use and straightforward it is. Its customer support is also known as one of the best out there with 24/7 support and hundreds of guides/videos to help you in your journey.
Outseta
Outseta is an all-in-one marketing platform designed to provide startups with a way to launch and escalate quickly and more efficiently. With one of the most friendly user interfaces out there, it is not a surprise it has grown so popular among those looking to save time to allocate elsewhere.
This platform is all about simplicity while providing great automation when it comes to billing, CRM, email, help desk, and authentication.
While not as comprehensive as the tools provided by other platforms, Outseta offers everything a new business needs to grow and offers it free forever up to 25 contacts. If you want more, plans start at $29 per month with the only variation being the number of contacts.
While the documentation provided by the company could improve, its customer support is pretty effective when it comes to helping users set everything up or fix any particular issue. This is great as the community is not as big as with other platforms.
HubSpot
One of the most recognizable names in the marketing industry, HubSpot is one of the biggest platforms with the most users worldwide. Founded in 2006, HubSpot has been the platform of choice for companies like Atlassian, Revolut, Classpass, Subaru, Casio, and more. Chances are you have heard about Hubspot even if you are entirely new to marketing!
HubSpot marketing hub offers a ton of features that include blogging, SEO, Ad Tracking, social media management, live chat, email marketing, account-based marketing, analytics, salesforce integration, custom objects, and many more features that will ensure you have everything you need no matter the size of your business.
You can use some of these tools for free, while some will require one of the plans starting at $45 a month.In terms of community and support, HubSpot has nothing to complain about.
Having been used by hundreds of thousands of people, it has one of the biggest communities you will find, which translates to tutorials, documentation, and forums. Its customer support is also one of the best ranked in the business… But only if you are a paying customer, otherwise you are limited to the community.
Ontraport
Ontraport is another of the veteran all-in-one marketing platforms available. Founded back in 2016, this business automation platform aims to provide all the basics any business needs to grow its online presence. With a focus on being highly scalable, Ontraport offers users the chance to acquire more features and capacity as their business grows.
Features offered by Ontraport include Smart Pipelines, task automation, lead scoring + routing, mobile app, unified contact history, email, and SMS messaging, Facebook custom audiences, offline transactions, decline recovery, referral tracking, API, and much more.
If you need anything concerning Sales, CRM, marketing automation, web pages, or web forms, chances it has it. You can try Ontraport for free for 14 days, then choose one of the plans starting at $79 per month if it has what you need.
In terms of community, Ontraport has a strong following that allows users to learn from and help each other. With email, chat, and screen share customer support, Ontraport’s customer support has gained the recognition it has among marketing specialists.
Gist
Another favorite amongst big organizations like CloudApp, Boston University, AngelList, and Mixmax, Gist has been around since 2017. With one of the sleekest interfaces out there, it offers everything you need to attract customers and keep them happy.
Gist provides features such as chatbots, meetings, online forms, email marketing, event tracking, knowledge base, various integrations, and live chat, which while definitely not too complex in nature, are what most businesses will need when starting.
The pricing model also contributes to making it a great option for businesses that are just starting, with a free forever plan that supports up to two users, and the other two plans starting at $29 a month.
Its community is not that big, which means that you might need to refer to customer support if an issue arises and the documentation proves to be insufficient. However, with exceptional customer support under most circumstances, Gist is perfect for those who might not have the technical skills required to set up a more complex and comprehensive all-in-one platform.
User.com
User.com is all about making marketing easier by having several tools in one place that is easily accessible to relevant members of an organization, improving internal communications and decision-making.
No matter if you have a sales, management, marketing, and support team, or you are handling everything by yourself, User.com makes it easy for all people involved by streamlining different processes.
Its omnichannel customer support platform allows you to provide customers with live chat and call support, as well as access to documentation via a knowledge base, chatbots, and push notifications. It also has tools for email and SMS marketing, CRM, visitor tracking, scheduling, analytics, and much more.
While user.com has a community forum, it is not very active. However, you will be able to find third-party guides and resources easily as it is a pretty popular platform. Chances are you won’t even need to as it is clear the platform has put an effort on its knowledge base, “university”, and other resources.
Kajabi
This all-in-one platform is especially popular among those creating and selling online courses or offering coaching services of some sort as it offers everything they need during every stage of the process. However, it is also especially useful for any membership-related market, podcasts. Newsletters, and more.
Kajabi has built-in email marketing tools, in-sales funnel software, marketing automation, customizable looks, community platforms, payment collection with different plans, marketplace, and much more.
If you want to test all of Kajabi’s features, you can do so by taking advantage of its 14-day trial before choosing one of its plans, which starts at $119 per month.
Since being founded in 2010, Kajabi has been able to form a community that has created plenty of resources for fellow users to take advantage of. In addition to this, all Kajabi plans include live chat support during business hours or 24/7 by creating a ticket, which is one of the reasons why its customers love it.
Systeme
Systeme.io is an all-in-one market platform that believes that more features aren’t necessarily better when it comes to launch, grow, and scale your business… And apparently, many of its customers agree as it has continuously grown since being founded in 2017.
This platform offers six major tools: Sales funnels, email marketing, integrated online courses platform, website builder, affiliate program management, and marketing automation.
While it is really 5 tools if you are not creating an online course website, these tools are enough for a lot of new businesses. Add to this simple approach the fact that Systeme.io offers a free plan with a wide variety of features and plans starting at $27, and you can see why many go for it.
Systeme.io offers customer support 24/7 but it is unlikely you will need it when using the platform, as all of its features are pretty straightforward to use due to the clean user interface.
When it comes to its community, Systeme.io doesn’t really have much to show… While you can find resources if needed, customer support will most likely be enough for all your needs.
Kartra
Kartra is one of the most comprehensive and well-known all-in-one marketing platforms you will find, which is the result of more than 8 years of being an active player in the marketing industry.
If you are looking for a solution that allows you to implement automation based on user behavior, Kartra is the way to go.
While it is impossible to name all of the features Kartra provides, some of the most important are checkout tools, web page builder, lead management, email/SMS marketing, funnels and campaign creation tools, membership and affiliates marketing, and helpdesk implementation.
While not the cheapest of all platforms, its plans start at a reasonable price of $99 per month with options for add ons. While there is no free trial, you will gain 14-day access for $1, which is practically the same.
When it comes to the community, you don’t have anything to worry about with Kartra as it has amassed a large number of followers who are constantly supporting other users.
Considering the ticket and chat support provided with the platform in addition to the technical documentation and its Kartranaut platform training, there are no worries when it comes to getting the support you need.
Choosing the best platform
We’ve covered a lot of different tools, and choosing the best one for your needs can be difficult. The best thing to do is to test a few of your favorites and see which one works best for your needs.
Let us know how it goes!
