As a business person, the most important thing to you is profit optimization. However, this objective won’t be possible if you don’t have a system that gets your products and services to people.
Sales are never easy to find, but landing pages are one of the few tools that can simplify the process for you. Basically, you get to build a landing page and highlight what you’re offering – as well as its benefits and features. This way, people can be directed to the page and they get to see your products first-hand.
Over the years, building and designing landing pages were never easy. People had to pay professionals and coders to get things done. Now, however, several tools have come to reduce your reliance on professional coders. When it comes to landing page builders, Unbounce and ClickFunnels are two of the industry leaders. Below, we consider the features that these tools offer and recommend an option for you:
Unbounce and ClickFunnels: What are they?
Unbounce and ClickFunnels do the same thing – providing an opportunity for customers to build custom landing pages and publish them. Their objective is to make it much easier for you to make sales and increase your profits.
However, their approaches and features tend to vary entirely. So, what do you get with Unbounce and ClickFunnels?
Unbounce vs. ClickFunnels: What do they offer you?
Without further ado, let’s check out what you get from Unbounce and ClickFunnels:
One of the most important things for you to consider when choosing a landing page builder is user-friendliness. Thankfully, both Unbounce and ClickFunnels give you awesome service in this regard.
The two tools offer just about all the tools you need to build your landing page. Unbounce has more page template options than ClickFunnels, but it barely matters. Selecting one puts you on the right path towards developing a landing page.
Both tools also do well to protect your information. Unbounce has SSL encryption locked, so your data doesn’t end up in the wrong hands. ClickFunnels prides itself in the Security Program feature, which detects any data malpractice or compromise and alerts the company’s incident response and management procedures
Now, let’s get to the sweet part. You want to know what Unbounce and ClickFunnels will really give you. Well, let’s take a look:
Unbounce — Lead notifications
One of the many aspects of lead management is nurturing leads and ensuring that they move through the sales funnel. With Unbounce, you get to know whenever a new visitor is converted as a result of your landing page. This way, following up on leads becomes much easier.
Unbounce — Drag-and-drop builder
When it comes to landing page builders, Unbounce holds the cake. The service allows you to use its drag-and-drop interface, background images 3D views, and dynamic text placement
All of these are possible with or without your ability to code.
Unbounce — Font styles
With over 840 font styles, Unbounce has whatever you need. Even better, you can get fonts from other services and integrate them into your Unbounce-built landing page. If you’ve got an appearance in mind, Unbounce can help you incorporate it.
Unbounce — Agency and client tools
Unbounce doesn’t just let you work on one landing page campaign. If you’re an agency or a freelancer with multiple clients, you can use Unbounce to manage all landing page campaigns from the same place.
With Unbounce, you will be able to duplicate components in case you want to use them at a later date. The tool also allows you to do the following:
- Group campaigns for easy access
- Export client leads into a file
- Manage several clients conveniently
- Transfer all inactive accounts safely
Unbounce — Sticky bars
If you have unique offers, you can set horizontal bars to show them at intervals. These bars can be set, so they display and terminate at specific times or intervals.
ClickFunnels — Email autoresponder
Known as Follow-up Funnels, this feature lets you send automatic emails to users once they convert. If you would like to follow up manually, you can do that as well.
ClickFunnels — Opt-in forms
This allows you to add visitors and customers to your mailing list. Once a prospect enters their email address, they immediately become a part of your mailing list.
The opt-in forms are compatible with top email marketing services like MailChimp, MailerLite, etc.
ClickFunnels — A/B testing
If you have different templates or designs of a landing page in mind, the A/B testing feature allows you to compare them and decide on which is better.
ClickFunnels — Backpack
Backpack is ClickFunnels’ dedicated affiliate marketing feature. If you would like to run an affiliate marketing campaign with your sales, ClickFunnels allows you to get that done as quickly as possible.
Unbounce vs. ClickFunnels: Pricing
When you sign up on Unbounce, you get to enjoy the 14-day free trial. When you’re to pay, you get to choose between these pricing tiers:
- Launch: $80 monthly. It supports 500 conversions, 20,000 visitors, and a single domain.
- Optimize: The plan costs $120 monthly. It supports 1,000 conversions, 30,00 visitors, and 3 domains.
- Accelerate: The plan costs $200 monthly. It supports 2,000 conversions, 40,000 visitors, and 7 domains.
- Scale: This plan costs $300 monthly. It supports 3,00 conversions, 50,000 visitors, and 15 domains.
With ClickFunnels, you get to choose between the following pricing tiers:
- ClickFunnels: The plan costs $97 monthly. You can build up to 20 funnels and 100 pages. You also get support for 1 sub-user, 3 domains, and 3 payment gateways.
- ClickFunnels Platinum: The plan costs $297 monthly. You get unlimited funnels and pages, as well as 3 sub-users. You also get 9 payment gateways and 9 domains.
- Two-Comma Club: This plan costs $2,497 monthly. Pages and funnels are unlimited, and you can add up to 10 sub-users. You also get 27 payment gateways and 27 domains.
My recommendation: Unbounce
While it is challenging to choose between these two awesome products, we’ve got to give the prize to Unbounce. For one, Unbounce is much cheaper than ClickFunnels. It also offers some of the premium features that ClickFunnels provides on its lower-priced tiers. ClickFunnels might have some advanced features, but you most likely won’t need them since you’re building a landing page. Unbounce gives you the basics and more, and it does so very well.